5 Tips On Writing Evergreen Content Even If You Hate Writing

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Most people want to hear what they already know is unlikely. It's true. This search for secret recipes or hidden ideas is nothing more than a means to waste time.

Let's be honest with each other, hard work is hard and if we can help it, we'd choose the easy choice ever single time.

Rarely would someone opt for difficulty but those that do usually finish on top (no pun intended)! 

Ironically, what I'm about to propose isn't hard. Unlike popular advice, this system of writing is fragmented, unorthodox and unorganized. 

Here's the truth, I've mastered traditional writing. I can spend hours teaching you about the ins and outs of writing non-fiction and fiction content. Step by step systems are at the tips of my fingers but they won't work for most people.

Why? Because it requires hard work and daily planning. Time management is an essential component of every craft so I want to share a system for those of you who actually hate writing.

Furthermore, I want to give you something you've been searching for, an easy way to write evergreen content. 

Evergreen? What the hell is Evergreen content?

Good question! 

It's content that will outlive you and be relevant indefinitely! For example, Shakespear's Romeo and Juliet. 

In regards to non-fiction, this elaborate guide by NerdFitness.com on The Paleo Diet is the perfect example of evergreen content. It's in-depth, simple, authentic and personalized. People absolutely love it and so does Google.

With that being said, I've done the research and worked out a list of 5 tips on writing evergreen content that could absolutely benefit you. Let's dig in!

#1. Long-Term Problem Solving Content

This article solves a problem - I'm providing ways to write evergreen content with ease. My previous article on weight loss solves another problem.

As long as what you write solves a problem or issue in society, it's relevance and longevity can be enormous.

But, this doesn't apply to every problem on the net. You see, though people may be looking for guides on Pokemon Go right now, the likelihood of that guide being relevant in a year from now is slim to none.

Games are ever changing. It's not a set problem. Newer versions of a problem render old problems null and void. Just because a program is lagging now doesn't mean it will be an issue for new versions.

Just like technology, trends that are material based are inconsistent and flexible. They're dangerous to write about unless crafted for historical significance.

Memes and pop culture lose relevance very quickly, too. So do movies and celebrities.

Content on age-old problems can last many lifetimes. Weight loss is a prime example. For all of time, human beings will always be in search of weight loss advice. If you tap into this market, you'll have a superb chance of creating evergreen content.

Healthcare, crafts, personal stories, business, skills and processes are fantastic evergreen content options. Let's not forget about Business and Making Money!

  • How-To Posts
  • Tutorials
  • Stories
  • Personal Accounts
  • Creative Writing
These types of articles have the greatest chance of becoming evergreen! 

#2. WIIFM - What's In It For Me

Every reader who lands on a page subconsciously thinks about one thing - What's in it for me to be here. 

Like any business, customers are in a constant search for benefits. They'll choose the best deal every single time.

No shame in being savvy!

Evergreen content is built on benefits. What can you provide that others haven't? Here's what I do when writing.

Make a list of every piece of relevant information my competitors speak about, inject it into my article and then move onto figuring out something different and untouched on the topic.

Try to adopt a generous attitude when writing. It's easy to feel a lack of passion or commitment to give as much of yourself to an article that is free. But, remember, do free work now so that you never have to in the future.

#3. Focus On Relatability

Nobody cares about content with ridiculous jargon or insanely difficult readability.

When you want a glass of water, you don't bore someone with the explanation of the molecular makeup of water or why it's important you stay hydrated, you just politely ask for water. End of story.

The best way to relate a message is often the quickest way and the simplest way. Evergreen content, in the same light, is often relatable. Here's how you do it - Communicate to a friend.

Visualize a conversation between a friend and yourself about something super important. You have the key points at your disposal and he or she is eager to learn.

Craft your content conversationally and with personality. Forget about the rules of writing online and visualize an end product that hits the nail on the head.

#4. Authenticity Trumps Length

Regardless of popular opinion, length does not matter.

Compare articles to t-shirt shopping. You can scan through a dozen of cotton t-shirts but the design, fit, material, quality and authenticity of just one stands out from the rest. It hooks you and looks sexy as hell on you.

You'll buy it almost immediately and love it for years to come.

We've all had a few t-shirts like that and I believe written content is similar. For every topic, readers are searching for an article with the perfect balance of facts, opinions, explanations, entertainment, engagement and quality.

Word counts don't matter. I've never seen a reader shy away from a post solely on the word count. The metrics mentioned above matter most.

So, authentic content built on facts, opinions, explanations, entertainment, engagement and quality are the prerequisites for evergreen content. Without them, it's not going to happen.

#5. Persistence Presence And Luck

Yup. Luck is the last thing involved in evergreen content. Sometimes, you can put in the work to create an incredibly epic article but its performance may suck.

Luck certainly has a part to play in it.

It may have not been released at a time when readers were in search of it, it could have been exposed to the wrong audience resulting in a lack of buzz or it simply was not meant to be.

You can't allow a failed attempt at writing evergreen content to drastically disappoint you. At times, the only option you have is to move on and try again.

Alternately, you could force an article to become evergreen by regularly updating it and presenting it to your audience at regular intervals.

There's more work involved in doing that but we're not afraid of work, right? 

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