5 Tips For Creating Killer Blog Content

You already know that by creating killer content, you drastically improve the likelihood of building a popular blog with massive returns.

You've done the research, witnessed incredible success stories and monitored the income reports of those bloggers who are transparent enough to share them.

That's fantastic! I'm glad you soaked in as much inspiration and motivation as possible because you're going to need it.

I'll be brutally honest, the hardest part of blogging isn't getting started, it's staying active. Like most things in life, the early phases are uncomfortable and challenging but always fun. When things become monotonous, that's when things begin to feel lackluster and your motivation diminishes. But, as many great people said, good things in life come to those who work for it.

You're motivated and that has gotten you to this point. Let's go over a list of essential tactics that are used time and time again for creating killer content. 

Before we move on, what is killer content? To sum it up in a nutshell, it is content that convinces people to take action. 

But, more so than that, killer content is insightful and pushes a message relentlessly. For instance, a killer blog post on losing weight pushes insights and advice on calorie deficits, nutritious meals, and daily exercise.

If you can cover a wide scope of information in a simplistic manner, people will go crazy for your blog. In my personal experience, killer blog content is a lot like evergreen content. It's fresh, relevant, easy to understand and insightful.

With that being said, let's go over these tips for writing killer blog content.

1. Break It Down Into Bite-Sized Portions

Believe it or not but most readers are in search for the easiest solution to their problem. They want to know exactly what to do without having a problem in comprehending the message.

Much like mathematics, a blog post that breaks down the solution for a problem and explains how to arrive at that solution fulfills the most basic and critical requirement for a good blog post.

That's a great start. But, we want people to stick around long enough to take action, not just get what they want and bounce.

So, break it down into bite-sized portions but save the juiciest detail for the latter half of your post.

Here's how this works - By giving enough information to your readers, they get hooked in. Knowing that you won't waste their time, they feel more inclined to read the rest of your blog post. 

Between the space of the hook and the critical conclusion, you have the chance to impress readers and convert them into loyal subscribers or clients.

2. Focus On The Reader

When I got started blogging back in 2011, I wasn't so influenced by strategies and money as I was by just providing people with entertainment.

It was fun, easy and always a pleasure!

In such an instance, creating content that people like is easy because all you want to do is be a provider. But, it's not uncommon for bloggers to quickly transition into approaching their blog as a business.

Believe it or not, I absolutely encourage people to adopt this approach. You'll be far more strict on your publishing schedule and inadvertently commit more of yourself to the craft of blogging.

The only problem attached to this approach is getting too sucked up in your own plans. Focus too much on yourself and there won't be much room left to focus on others. With that being said, create a tortoise enclosure when writing blog posts.

Allow me to explain - I came across this concept in a book written by Chris Fox. The Tortoise Enclosure is a space, time and event within which you do nothing but write your best content. All your expectations, results and goals get sidelined and the only thoughts that flow in your brain are thoughts destined to push a particular message.

In other words, all you think about is writing content that provides ample resources and insights to the reader. You write to provide something qualitative to readers!

Do this every single day and it will become second nature to you. Your content will improve and the overall structure will display a strong urgency of sharing valuable information to the reader.

People are smart and pick up on this kind of thing. Having a genuine desire to provide value is often rewarded abundantly.


3. Use Listicles To Highlight Relevant Sub-Sections

Nothing is as easy to scan and preferred by readers than a good old fashioned listicle. Though long form content is known to improve search engine rankings and social media shares, I noticed that they work best when in the format of a listicle.

There's a simple reason for this.

Most readers have a radar for bullshit, lazy or fluffy content. By simply scanning a page and going over the highlighted points, the reader decides whether or not the post could pose some seriously informative questions and provide epic answers.

This mechanism is almost built into most readers since everyone has become accustomed to searching for answers online.

Gone are the days when people thought Google was an unreliable source of information. If anything, it's the best!

So, here's what I want you to do - Separate your main ideas into a listicle.

These ideas or points should be outstandingly relevant to the headline and provide answers in a straightforward manner. Once done, elaborate on these ideas in more detail.

That should be more than enough to entice readers to stick around and read the rest of your content. And, those that do leave end up coming back because they found some value in scanning your blog.

4. Show And Don't Just Tell

As a fiction writer, I was taught to spend more time showing than telling. 'Rather than tell people to write a listicle, show them how a great listicle looks (e.g. This Post).'

Now, most blogs are non-fiction. I understand your predicament. Not everyone is enticed by flashy stories when they seek content.

Don't get me wrong, I'm not recommending anything ludicrous. It's not like I'm asking you to wake up one bright morning, skip out of bed, rush into the shower and enjoy the soothing feeling of a hot shower before downing a deliciously creamy cup of Arabian coffee. I'm not telling you to do that. Neither am I tell you to fire up your laptop, drop your ass onto a comfy seat, scribble an outline onto paper and start typing away like a madman.

Oh wait, that's exactly what I'm telling you!

More so than that, I just showed you by describing a sequence of events that would sum up the statement - Blog Every Day.

In my health and fitness blog, I'm challenged with creating content that projects a message easily. I could slap together an intricately worded article but instead, I've learned how to teach people by describing events in an imaginative way.

Paint a picture for people and they'll never have a problem remembering.

5. Critically Analyze

If there's one thing I learned from watching Terminator, robots suck. They don't think like us, talk like us or feel like us.

Their inability to be human is what makes robots and machinery so unrelatable and untrustworthy to humans.

Understanding the importance of humanity has opened my eyes to the intricacies of writing. The inclusion of personality, opinions, criticism and emotions plays a significant role in creating content that people can relate to.

Make no mistake about it, though we blog for people, these blogs belong to us.

You have the right to respectfully agree or disagree with facts and opinions. State yours out loud and inspire a conversation with your readers. Those who agree with you are likely to return and those that disagree with you are likely to comment and share their thoughts.

Either way, they're taking action and that's the entire aim of creating killer content - To inspire action!

What Do You Think?

Since you've made it this far into the post, I'd love to hear your thoughts on what makes a killer blog post. Share your thoughts in the comment section below and let's keep the conversation rolling.

And with that, I wish you luck in your blogging venture! 

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