The Exact Method I Use To Treat My Blog Like A Business


Are you underestimating the importance of blogging? Do you look at it as nothing more than an online time-pass that could make you a few bucks?

If so, you're missing out on a massive opportunity to build a profitable business with a blog. If all you want to do is run a personal blog to air your views, feel free to leave this page because I don't want to waste your time.

However, if you see the potential for growth and want to convert your blog into a fully fledged business, this one is for you.

The year was 2011 when I first started blogging. I registered a shitty blog with a basic template, wrote 3 posts and slapped on some ads. It looked like nothing more than a cheap web page and I treated it the same.

As time went on and I learned of more people making huge bucks from blogging! My interest piqued and I sought out ways to level up. Over time, I was able to but I was still viewing my blog as a time-pass or a 'get-rich-quick' scheme.

Perhaps this mindset contributed to my failures at older blogs. I was easily swayed by the shiny object syndrome and abandoned blogs even if they were performing well. At one point, I had a blog that was generating a 1500+ unique visitors per day and I threw it away in pursuit of the next big thing.

If only I treated blogging as a legit business, I most certainly would have been a leading and authoritative voice on the internet in more than one niche.

In my defense, I was only 17 when I first started blogging. Now that I'm 24 and a whole lot wiser, my approach and mindset to blogging have been transformed. Apart from ZakWrites, I have two other blogs (with my sister who happens to be a co-founder), and they're growing at a rapid pace.

And guess what? We spend upward of 7 hours per day blogging and marketing. If that doesn't qualify a blog as a business, I don't know what does! 

Today's article will provide critical information on how to treat your blog like a business based on my own transformation. Sip on that cup of coffee because this one is going to light a fire under your ass!

The Exact Method I Use To Treat My Blog Like A Business 


Step 1: Draw Up A 6 Month Plan Of Action

Walking without direction will get you nowhere very slowly. Similarly, blogging without a plan is as good as taking a shot in the dark. The chances of you hitting a target are slim to none.

What you should be doing is setting some definitive traffic, subscriber and monetary goals. In 6 months, how many page views do you want to hit What is the average amount of subscribers you'd like to acquire each month and how much money from your income sources would you like to make?

Write it down in bold. Afterward, research and draw up a step by step plan of how you can accomplish those goals.

From the amount of content to publish per week to the average time per day spent on social network marketing, draw a plan that is inclusive of everything you need to meet your goals. Set a specific monthly date to analyze and track your progress. This will be the perfect chance to realign your actions with your goals.

Step 2: Drop Some Money And Be Accountable
I have one set piece of advice for people who struggle with being consistent and have a history of quitting - stake a set amount of money on your success.

If you fail, donate it or give it to someone who you truly dislike. I don't even need to elaborate on this point. That moment of handing over money to someone you dislike is absolutely horrible. You'll never want to do it again.

Trust me, this is a solid approach. Another way to be and stay accountable is to invest money into the project. Sign up with Bluehost and purchase a subscription package. It's the most basic investment but the awareness of spending money on your blog will prevent you from skipping hard work.

Step 3: Allocate A Set Time Every Single Day To Blog

In my previous article on The 10x Rule, I spoke about how people in Silicon Valley use this technique to achieve drastic success and impressive growth.

A lot of 'blogging experts' will tell you it's okay to publish 1 post every week or two but they're the same individuals who are blogging daily or appearing on a number of different blogs promoting themselves.

Don't be fooled into believing this 'fake' idea that huge money can be made from minimal work. It's rubbish. If anyone tells you so, they're lying or ignorant.

True success, especially in a saturated and competitive market, requires intense effort compounded daily. If you're not doing something to grow your blog every single day, you're wasting time and money.

Step 4: Maintain A Very Specific Content Strategy And Format

Human beings are creatures of habit. Once we get used to something and take a liking to it, switching it up or inconsistencies piss us off.

Think about the last time you watched a show that had something good going for it but over time, they made slight but significant changes that spoiled the feel of the show. You started to lose interest, am I right?

Alternately, imagine if every week KFC changed up their menu and recipe. You'd dump them in no time whatsoever.

Readers place a certain expectation on bloggers and we have a responsibility to live up to those expectations. If you cater to a reader base who prefer long-form listicles with graphic explanations, you better provide exactly what you made them accustomed too.

For as long as you're consistent with writing a specific format of articles and implement an effective content strategy (provided people like it), you will witness steady growth month after month. More importantly, producing that specific form of content becomes easier to produce on a daily basis. Mark my words!

Step 5: Track Your Progress And Hire Outside Help

Every business has people keeping a track of input and output, earnings and expenses as well as goal reports.

Are you creating as much content as you planned for? Are you hitting income and subscription goals? If so, how can you improve? If not, what have you been doing wrong?

These progress reports will transform the way you look at your blog. Everything about it will develop a tone of professionalism that you won't find most beginner bloggers are doing. Perhaps that's the differentiating factor between hobby blogs and business blogs.

If you find that your goals aren't being accomplished because you're overwhelmed by the sheer scope of the business (blog), hire outside help.

Step 6: Seek Feedback From Readers And Subscribers

Get as much feedback from your loyal readers and subscribers, transcribe what their praises and disappointments onto paper and brainstorm ideas as to how you plan on overcoming these shortcomings.

Every successful business relies on reader/viewer experience. These customers are your lifeline. Find out exactly what they want and give it to them. There's nothing difficult about it. The real test comes in the form of getting the work done.

Apart from asking them directly, head over to Google Analytics and make a note of important metrics like time spent on site, bounce rate, demographic and most landed pages. Analyze these results and identify key areas that promote good results or areas that require work.

Nevertheless, don't be intimidated or afraid to ask people to elaborate on their opinions and experience on your blog. It's not personal, it's business.

Step 7: Show Up And Do The Work

There's no getting around it. Hard work is inevitable but incredibly rewarding. Take Pat Flynn for instance, I was following SPI from the time when it was making just about 2 - 3 thousand dollars a month.

Fast forward a few years and now SPI earns 6 figures every month. Pat is an intelligent man but more so than that, he works hard as hell.

I've never seen him produce any article, podcast or product that was half baked. In my opinion, that sort of daily hard work accumulates and presents ridiculous growth.

If there's one thing you can take away from this article, it should be that hard work trumps everything else. Don't make excuses. Don't look for the easy way out. Follow this step by step plan and you'll be treating your blog like a business and reaping the rewards from it.

Over To You
Is there anything you'd like to add? Feel free to pop your thoughts into the comment section below and let's keep the conversation going.

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