7 Ways To Make Your Website Look More Professional And Smart

I'm going to go out on a limb here and assume that you're reading this because you have a solid interest in transforming your website into a money making machine.

Despite having good content and a stellar plan for growth, not all websites turn out to be successful because readers are put off by an ugly looking design.

Don't fret though, I'm here to help you transform an ugly toad into a prince. The ideas below aren't challenging so to say but the execution may require some outside assistance from someone who has experience with CSS coding, plugin installation, theme customization and so forth. But, if a bozo like me can figure out how to get it done, so can you!

Before we get started, what is the aim of every website? If you answered, To inspire action and convert random visitors into subscribers, buyers or clients, then you'd be 100% correct.

To actually grow a website or blog, you have to be self-aware of what your goals are. There was a time when I'd foolishly start a blog to just make money. Those blogs were the ones I quit the fastest.

With all that being said, I've compiled a list of website design tips that are crucial and contribute the most to professional and smart looking websites.

Let's get started!

7 Ways To Make Your Website Look More Professional And Smart

1. Choose 2 - 3 Complimentary Colors For Your Theme

When colors blend together seamlessly or when they contrastingly compliment each other, they look attractive. On this site, I've chosen blue and cream as the primary colors. They are vastly different but look good paired with each other.

The idea behind colors is to find a balance that creates a certain mood. Take a look at many websites in the health and wellness niche, they all have something in common. They make use of greens, yellows and oranges. Why? Because these BRIGHT colors inspire a positive mood and remind visitors of fruits and vegetables!   

Head over to Canva and use their color palette generator for a general idea of what colors look good together based on images.

2. Change Your Headlines To A Big, Bold And Flashy Font

The entire purpose of headlines is to hook readers. It forcefully draws attention to itself and if written correctly, makes an impact on readers.

How can headlines encourage people to read your articles or messages if it blends into every other piece of text on your website?

It should always be 10 - 15px larger than the font size of the body. That's a rule of thumb for all headlines.

3. Use Highly Relevant Images That Are Themed

Themed images are naturally a great tool for establishing your brand, standing out from a crowd and creating a consistent style of content.

Head over to vecteezy or pixabay and search for pictures that are relevant to the topic. But, be warned, don't just fire up Google and use any image you find. I recently read about a blogger who was unfairly charged $7500 for using a picture of peppers.

Simply awful!

4. Clean Up Your Sidebar

By getting rid of unnecessary widgets, you create the potential of adding more CTA's that can further your business plans. People suffer from information overload. When they are bombarded with too many options, they'll choose none.

The most effective sidebars are those that focus on achieving one or two goals at most. For instance, building an email subscription list or selling your products.

5. Get A Copywriter To Work On Your Call-To-Action Text

Say the right things and people will respond accordingly. Words are impactful and if you craft copy that is compelling, interesting and engaging, people are bound to take notice and act on your instructions.

But, it's not always easy to juggle so many tasks, especially when you don't have a team of assistants. I would suggest hiring a copywriter to work on your product pages to guarantee the highest possibility of conversion.

> I want you to always remember that the purpose of copy is to encourage readers to take action. With that in mind, what do readers want to know about before they part with their money or information? They want to hear about what they have to gain above anything and everything else

6. Write An About Page That Clearly Emphasizes The Purpose Of Your Website

An about page is used as a means of creating a relationship between you and your readers. Every sales consultant is taught how to establish rapport or a connection with potential clients. By specifying exactly who you are, what your hopes are, what the website is aimed at achieving and why people ought to support you, it opens the doors for trust.

Trust makes people feel more inclined to making purchases and taking action on your instructions. Be honest and portray the image your are vying for.

7. Use Sumo To Integrate Professional Looking Forms And Pop-ups

I'm running a personal experiment with this blog by operating on blogspot which severely restricts the amount of plugins at my disposal.

Sumo seems to be one true answer for all bloggers (even those on Wordpress). They offer a free or paid version and have incredibly looking pop up forms, subscribe widgets, share buttons and so forth. They look great, operate well and convert superbly.

I've used their share bar, subscribe pop up and contact form on my blog. Sign up with your email address and activate the tools that interest you.

You Might Also Like